Privacy Policy

1. Information We Collect

We collect information you provide directly, information collected automatically when you use the Site, and information from third parties:

• Contact & order information: name, email, shipping and billing address, phone number, and order history, provided when you place an order, create an account, or contact us.
• Payment information: processed directly by our payment processor(s) — we do not store full payment card numbers on our own systems.
• Account information: if you create an account, your login credentials and any preferences you set.
• Device & usage information: IP address, browser type, device type, pages viewed, referring URLs, and general location (city/region level), collected automatically via cookies and similar technologies.
• Communications: the content of any messages you send us, including support emails and reviews.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping, payment, and customer support;
• Communicate with you about your order, account, or requests you make of us;
• Send marketing communications, where you've opted in, and let you manage those preferences;
• Improve the Site, our products, and your shopping experience;
• Detect and prevent fraud, abuse, and security incidents; and
• Comply with legal obligations and enforce our Terms of Service.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to keep your cart working, remember your preferences, understand how visitors use the Site, and measure the performance of our marketing. This may include analytics tools and advertising pixels from third-party platforms [list specific platforms — e.g. Google Analytics, Meta Pixel, TikTok Pixel]. You can control cookies through your browser settings; blocking some cookies may affect how the Site functions, such as your ability to keep items in your cart.

4. How We Share Your Information

We do not sell your personal information for money. We share information with the following categories of service providers, only as needed for them to perform services on our behalf:

• E-commerce platform: Shopify, which hosts the Site and processes order data on our behalf.
• Payment processors: [e.g. Shopify Payments, PayPal] to securely process transactions.
• Shipping & fulfillment: carriers and fulfillment partners [list, e.g. USPS, UPS] to deliver your order.
• Marketing & analytics platforms: [list, e.g. Klaviyo, Meta, Google] to send communications you've opted into and understand Site performance.
• Legal & safety: when required to comply with a legal obligation, enforce our Terms, or protect the rights, safety, or property of Torn & Taped, our customers, or others.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

Depending on your location, sharing information with advertising or analytics partners for personalized advertising purposes may be considered a "sale" or "share" under some privacy laws (such as the CCPA). See Section 6 for how to opt out.

5. Data Retention

We retain your information for as long as needed to fulfill the purposes described in this policy — including maintaining order records for accounting, tax, and warranty/guarantee purposes — unless a longer retention period is required or permitted by law. If you request deletion of your data, we will delete or anonymize it except where we're required to retain it (for example, transaction records needed for tax compliance).

6. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

To exercise any of these rights, email contact@tornandtaped.com with your request. We may need to verify your identity before processing certain requests. If you're in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.

7. Marketing Communications

If you've opted in to receive marketing emails or texts, you can unsubscribe at any time using the link at the bottom of any marketing email, replying "STOP" to any marketing text, or emailing contact@tornandtaped.com. You'll continue to receive transactional messages related to orders you've placed (such as shipping confirmations) even after opting out of marketing.

8. Children's Privacy

The Site is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children under that age. If we learn we've collected information from a child without appropriate consent, we will delete it. If you believe a child has provided us with personal information, contact us at contact@tornandtaped.com.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information, including relying on Shopify's and our payment processor's own security infrastructure for transaction data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in the UK, and the service providers we use may process and store information in the United States or other countries. If you're located outside the UK, your information may be transferred to, stored, and processed in a country with different data protection laws than your own. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for these transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We'll update the "Last updated" date above, and for material changes we'll make reasonable efforts to provide additional notice, such as a banner on the Site.

12. Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at contact@tornandtaped.com or [Business Legal Name], [Business Address].